Following 1968‘s “Yellow Submarine
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During World War I, the town of Heartland USA sends Sgt Pepper and his Lonely Hearts Club (marching) Band into the European theater in order to bring inspiration to the fighting forces, helping to win the war. Upon his death in 1958, Pepper leaves the custody of his magical instruments (which guarantee the ongoing happiness of mankind) in the care of Heartland’s mayor, Mr. Kite (George Burns, wearing the first of the film’s many bad toupees).
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Meanwhile, Heartland has fallen prey to the mean Mr. Mustard (British character actor Frankie Howerd, in bad rug #3), an agent of the FVB (Future Villain Band), who instructs him to steal the original Sgt. Pepper’s magical instruments and distribute them to various evil accomplices. Without the instruments’ guarding force, Heartland falls into an iniquitous spiral not seen since Bedford Falls became Pottersville. Casinos, liquor stores and (horrors!) video arcades pop up on the streets, which are now frequented by hookers, pimps and punk rockers!
Desperate to save the town, the wide-eyed (literally) Strawberry boards a bus for Hollywood, only to find the salacious Lucy and the Diamonds trying to taint the purity of Billy and the LHCB. But when she explains about what’s happened to Heartland, they all go in search of the stolen instruments.
Their first stop is the lair of Dr. Maxwell, played by a wild-n-crazy Steve Martin
Finally, the LHCB attacks and somehow manages to defeat the corruptive FVB, played by the Bee Gees’ antithesis, Aerosmith
Abruptly, the film ends with a huge singalong of the title theme, as the cast is joined by a bizarre menagerie of ‘70s stars (some super, some not), including Robert Palmer, Jose Feliciano, Helen Reddy, Heart, Hank Williams Jr., Peter Allen and, uh, Sha Na Na?! Additionally (adding to the bad wig count), we have Carol Channing, Wolfman Jack, Tina Turner, Frankie Valli, Connie Stevens, and, again uh, Dame Edna!? It’s a perfectly strange cap to a perfectly strange film.
For one thing, aside from George Burns’ narration, there’s no dialogue at all in the movie other than sung lyrics. While this was partially done to avoid having the leads’ very British accents come out of the mouths of very American characters, the fact that the inexperienced “actors” were left stranded in the land of broad pantomime doesn’t help the film. On top of that, some of the more abstract lyrics (“He wear no shoeshine, he got toe jam football!”) don’t quite work in a film that’s using them as the literal screenplay.
So what’s left is the music, and with precious few exceptions, that’s a miss as well. Frampton’s presence and voice are both too slight to embody the weight of Lennon and McCartney and the Bee Gees’ lovely harmonizing has no place to go. Earth Wind and Fire
Frequent Beatles guest player Billy Preston’s “Get Back” sounds great (and he’s got moves that rival James Brown’s), but his involvement in this project feels almost like a betrayal. But not as much as the soundtrack’s producer and arranger, actual Beatles producer George Martin!
Ultimately, the movie feels like a ‘70s TV variety show ala “Donny and Marie,” comprised of awkward skits featuring non-acting musicians cut together with splashy musical numbers. “Sgt. Pepper’s Lonely Hearts Club Band” was a critical and box office dud, and spelled the beginning of the decline of the once mighty Robert Stigwood Organization (whose next musical film, a 1980 new wave movie called “Times Square
Over the years, the film has slowly built a minor cult of the “so bad it’s good” variety. The lack of dialogue makes shout-along viewings difficult, but there are still plenty of jaw-dropping elements (Billy’s white overalls! Completely off lip-synching! Female robot massage!) that make this a great DVD to toss in at a party.
The Beatles’ “Sgt. Pepper” album remains a controversial touchstone. While many (including Rolling Stone Magazine) cite it as the greatest rock album of all time, there is a school of thought that its ambitious structure and inventive recording methods took rock into the more serious realm of Art, making it more pretentious and less vital (The New York Times compared the record to a spoiled child).
Certainly no one ever has or will argue that the movie version is anything close to “art,” but you can’t totally hate a movie that answers the question, “What would Ed Wood have done if he lived in the disco era?”
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ORIGINALLY POSTED in REWIND on MTV.COM, Sept., 2007